About Us

Simande is simple and effective.

We create websites that are designed by an award-winning art director, hand-coded using the highest quality standards-compliant production methodologies, and backed with strong technical expertise.

Our advantage lies in our small team of extremely talented experts. Each member plays a very specialized role and has complete control over the portion of the project that requires their abilities. This means less management and communication overhead, no lengthy approvals and bureaucracy, and more personalized direct, access for our clients.

When you need to reach us, the person you talk to will have intimate technical and creative knowledge of your project and will be able to address your concerns immediately.

Eric Tarn

Eric started his first company, Virtuosic LLC, while employed at a full-time job to take on side work creating websites for local businesses. Inspired by finding the perfect team and the ability to deliver work that always exceeded client expectations, he decided to start fresh with a new name and concentrated on Simande full time.

He has worked for companies that are great to name drop, like Mercedes-Benz and Dow Jones, as well as wonderful independent web and marketing agencies in NYC.

Eric holds a Bachelor of Science in Computer Science from The College of New Jersey.

Yin Yin Chan

Yin is a strong believer in the practice of semantic html and unobtrusive JavaScript. She often daydreams about a world where tables only exist in Ikea or around tabular data and not as a means of creating the structure of a webpage.

She has been playing a fair hand in eliminating in-line JavaScript and creating a cleaner, more easily editable development environment. She feels that behavioral separation will ultimately create a more fluid teamwork between JavaScript, css and html.

Yin's history of web development includes work for companies such as Turner Broadcasting, Wachovia Bank, and Mercedes-Benz USA.

Matthew Shampine

Matt co-founded his first web development company in 2005 and catered to political campaigns and organizations. While he was there working as the Operations Manager, Matt worked to expand their list of clients to include non-profits, academics, and businesses along the East Coast.

Matt graduated from The College of New Jersey with a Bachelor's degree in Computer Science and currently works at Mercedes-Benz USA as a Web Developer. When he's not busy working, Matt can be found eating on the Internet at I Blog What I Eat.

Young Sun

Young is an award-winning designer who, in addition to working with Simande, is an Art Director at Showtime Networks Inc. Young has also worked as an Art Director at Mercedes-Benz USA, Sr. Designer at Starwood Hotels & Resorts Worldwide, Inc., and designer at Grey Interactive Worldwide and MTV Networks. His vast portfolio of work includes the redesign of websites for Johnson & Johnson and Neutrogena.

Young was an instructor for the Department of Computer Science at Nyack College and he holds a BFA in Communication Design / Graphic Design from Pratt Institute.